Overview
Pinnacle Dermatology, a leading dermatology network with dozens of locations across the U.S., partnered with our team to improve visibility, increase local search traffic, and lay the foundation for long-term organic growth. They had just launched a new website but weren’t seeing the results they expected from organic search.
Challenge
Despite significant investments in a brand-new website, Pinnacle struggled with plateauing organic traffic and inconsistent visibility across its locations. While the new design improved UX, it lacked the SEO foundation needed to drive growth. Each location page was under-optimized, technical SEO was largely ignored, and local listings weren’t fully leveraged.
Solution
We launched a comprehensive SEO strategy tailored to Pinnacle’s multi-location needs:
Technical SEO Audit & Cleanup: We addressed crawlability issues, optimized sitemaps, and improved site speed across all templates.
Local SEO Expansion: Location pages were optimized with targeted keywords, enhanced meta data, and structured markup.
Content Optimization & Internal Linking: We rewrote key service pages, enhanced internal linking for better crawl depth, and implemented schema markup to improve search appearance.
Ongoing Monthly SEO Work: We continued to monitor performance, provide optimizations, and address emerging issues post-launch.
Results
After the SEO foundation was implemented post-site launch, Pinnacle saw consistent growth in organic traffic:
April: 53.5K organic sessions
May: 57.7K organic sessions (↑ 5.5% MoM)
June: 69.1K organic sessions (↑ 23.7% MoM)
Q3 vs. Q2: 22% increase in organic sessions
These improvements led to higher engagement across core services and better visibility across dozens of local markets—setting Pinnacle up for long-term success in search.
Conculsion
By pairing a beautiful new website with a strategic SEO overhaul, Pinnacle Skin turned stagnant traffic into scalable growth. With our ongoing support, they’re not just ranking higher—they’re driving measurable business outcomes at each location. For growing dermatology practices, this case proves that SEO isn’t optional—it’s a powerful engine for sustained growth.