How SEO Drove 22% Growth for Pinnacle Dermatology in 90 Days

After launching a redesigned website, Pinnacle Dermatology, one of the nation’s largest multi-location dermatology networks, wanted to make sure their investment translated into measurable performance.

Our team stepped in to strengthen the site’s SEO foundation and ensure it reached more patients in every market. Through strategic design optimizations, local search enhancements, and ongoing performance improvements, Pinnacle’s new site quickly evolved from a refreshed digital presence into a reliable growth channel.

Pinnacle’s new website was a major step forward in design and user experience — but it still needed the right SEO strategy to drive traffic and visibility across all locations.

With dozens of clinics nationwide, Pinnacle’s marketing team wanted to:

• Increase local visibility for high-intent searches like “dermatologist near me”
• Strengthen rankings for core services like skin cancer treatment and cosmetic dermatology
• Build a consistent SEO framework that could scale across their network

The opportunity wasn’t to rebuild — it was to refine.

We developed and executed an SEO strategy tailored to Pinnacle’s multi-location model, combining technical, local, and content-focused improvements to boost visibility and engagement.

Here’s how we did it:

• Technical SEO Cleanup: Resolved crawl issues, improved site speed, and optimized indexing to ensure Google could properly recognize all pages.
• Local SEO Expansion: Optimized location pages with geo-specific content and schema markup, and strengthened Google Business Profiles for each clinic.
• Content Optimization: Enhanced core service pages with targeted keywords, refreshed metadata, and internal linking to improve both rankings and user flow.
• Ongoing SEO Support: Provided continuous reporting and performance adjustments to sustain momentum and identify new opportunities.

The goal was simple: turn a strong new website into a platform for long-term, scalable growth.

In the first three months following launch, Pinnacle Dermatology achieved measurable growth across all key SEO metrics:

• 22% increase in organic sessions (Q3 vs. Q2)
• Improved visibility for local, service-based keywords across multiple states
• Higher organic engagement and appointment requests across key pages

With a stronger SEO foundation, Pinnacle’s marketing team could confidently scale their campaigns — knowing their website was optimized to capture and convert new patients.

A new website is just the start. For multi-location healthcare brands, ongoing optimization is what turns it into a true growth driver.

By pairing Pinnacle’s new design with a focused SEO strategy, we helped turn organic search into one of their most consistent and cost-effective patient acquisition channels — delivering measurable results in just 90 days.

At ConvertRx, we help healthcare and wellness brands like Pinnacle Dermatology transform visibility into patient growth — one optimization at a time.