Overview
Transform Fitness had a strong local presence and loyal clientele—but their digital strategy wasn’t fueling their growth potential. They were running promotions and offering flexible memberships—but couldn’t draw a clear line between their marketing efforts and new revenue.
That all changed when they partnered with us. Through a blend of website design, SEO, paid media, and conversion rate optimization (CRO), we not only drove new customer acquisition but built an attribution system that uncovered over $312,000 in customer lifetime value (LTV).
Challenge
While Transform Fitness was running compelling offers like a First Class Free, 3 Climb Class Pack, and a Membership Lite plan, they had no way to quantify how well their campaigns were actually working.
Their existing booking integration didn’t capture the connection between ad clicks and new memberships. As a result, they couldn’t measure ROI accurately—and were hesitant to scale campaigns without proof of impact.
This attribution blind spot was blocking growth. They needed a system that could tie their marketing activity directly to revenue and retention.
Solution
We started with a full-funnel overhaul:
Website Design & Development: We streamlined their user experience, spotlighting their three key offers with dedicated landing pages optimized for conversion.
Paid Media & CRO: We launched targeted campaigns across platforms, testing creative, audiences, and placements to refine performance.
SEO: We built high-performing local pages and optimized key terms to improve visibility and drive organic leads.
Custom Attribution System: Most importantly, we developed a backend attribution solution that compared contact form and ad engagement data with customer records in their booking system. This allowed us to assign real revenue values to specific campaigns and offers—bridging the attribution gap that had plagued their growth efforts.
This data-driven system revealed the true value of their efforts—and unlocked the confidence to scale.
Results
With accurate attribution in place, the numbers told a powerful story:
📈 Revenue Breakdown by Offer:
New Member – First Class Free (Pearl)
→ 594 Customers | 48.82% conversion | $94,153.53 Revenue
3 Climb Classes (BLDR)
→ 102 Customers | 32.35% conversion | $17,148.30 Revenue
Membership Lite (4x/month access)
→ 23 Customers | 86.96% repeat rate | $18,013.95 Revenue
💡 Performance Highlights:
Total Revenue Attributed to Campaigns: $129,315.78
Average Revenue per Customer: $179.86
Average Cost per Acquisition (CPA): $46.90
Overall ROI (Ad Spend + Agency Fees): 226.82%
ROI from Paid Media Alone: 293.72%
LTV Unlocked via Attribution System: $312,000+
Conclusion
By solving their attribution blind spot, we helped Transform Fitness make informed decisions, scale confidently, and build a foundation for long-term growth. What began as a design and media engagement turned into a strategic transformation—proving the power of full-funnel marketing and the critical value of clarity in attribution.